经销商该怎样选择加盟经销品牌或者行业呢？七大关键为您指明道路！
关键点一：品牌影响力
很多经销商在选择木门时，都希望能够傍上一个“大品牌”。可是，“大品牌”又未必能否轮上你。如果经销商有机会、有实力、有能力选择“大品牌”固然好，因为这可以有效降低产品市场开发的强度。但是，话又说回来了，即便一个成熟的行业市场能称得上“大品牌”的也就3—4个，而一个尚在发展中的行业，少有真正的“大品牌”。作为经销商一定要认识到，市场机会并不都属于“大品牌”，一些“小品牌”、“新品牌”在区域市场也有取胜的机会。因为大品牌也可能鞭长莫及，或者产品不够特色，不够本土化，与本土市场需求相脱节……
关键点二：产品是否适用
对于一种木门产品能否在市场上做起来，关键要看“二力”：产品力与营销力。产品力则要依赖于木门厂家，营销力则要以区域市场经销商为主，木门厂家的营销支援为辅。所以，作为优秀的经销商一定要选择一个好产品，选产品重于选品牌。有营销专家总结出这样一个“规律”：一流产品＋一流经销商＝超一流的市场；一流产品＋二流经销商＝二流市场；二流产品＋一流经销商＝一流市场。
关键点三：经营理念是否合拍
这一点为很多经销商所忽视，结果导致后期合作上与生产厂家矛盾重重。要知道，理念上的冲突是最不容易调和的，将直接导致行为上的冲突。实际上，经销商与生产厂家之间的对抗与消耗是二者之间合作的最大成本。在这种情况下，很容易使产品成为斗争的“牺牲品”。结果可想而知，一旦在区域市场上做了一锅“夹生饭”，想重新启动市场可谓难上加难。基于此，经销商一定要了解清楚木门生产厂商的营销理念，能否与自己的营销理念合拍，否则合作必难于长久。
关键点四：后期营销支援
木门在营销上可概括为这样一个公式：成功营销=产品力＋经销商的营销力＋生产厂家的营销力。在招商阶段，很多木门生产厂商都会拿出很多政策，并抛出很多承诺。但是，有很多生产厂家是说一套、做一套。因此，对于敢于把承诺协议化的生产厂商才是可靠的，因此经销商要寻找那些敢于把营销支援条款合同化的生产厂家。对于营销支援，包括空中支援与地面支援，这往往以营销政策地形式体现。那么，经销商应该关注政策与承诺呢？主要包括以下方面：产品支持政策、市场利益保护政策、销售激励政策、促销支持政策、服务支持政策等诸多方面。
关键点五：成功市场个案
对于木门招商，招商主要可分为以下三种情况：新产品首度招商，老产品空白市场招商，产品市场重启招商。新产品首度招商，产品力可能更优，更具产品力；但是缺乏市场基础，需要进行市场教育。老产品空白市场招商，产品在市场上已有成熟模式，但是产品可能老化，产品力可能相对钝化。产品市场重启招商,市场尚有“余温”，品牌有知名度，但是市场重建困难重重，难塑市场信心。从上表来看，对于“产品市场重启招商”这一种情况经销商一定要慎重，最好不要轻易操作。而另外两种情况，则需要经销商综合判断再做决策。
关键点六：服务体系是否健全
对于木门来说，如果离开有效的服务支持，木门将成为“半成品”。因此，木门经销商要想开展业务离不开生产厂家健全的服务体系，以及必要的服务政策支持。为此，经销商要针对木门生产厂商的服务体系做一下检核：是否具备或打造服务品牌？服务模式是否科学合理？服务网络是否健全？服务软硬件设施是否齐全合理？服务人员的素质是否良好？服务标准是否领先？服务流程是否合理？服务制度是否完善？关于服务有无负面投诉？……经销商一定要多调查、多研究，只有“选品牌”时“多流汗”，合作之后才能“少流泪”。
关键点七：营销模式是否科学
在营销上，始终坚持一个观点：模式找对，事半功倍。对于木门行业，产品同质化想象比较严重，这就决定产品力相似，能够成功营销关键就要看营销力。在这种情况下，企业之间的竞争本质是商业模式的竞争，尤其营销模式的竞争。所以，经销商要研究营销模式是否科学合理，是否切合本土市场实际。
Affiliate marketing distributors how to select the brand or industry? Seven key point the way for you!
One key point: the brand influence
Many dealers in the choice of doors, they all want to Pong on a "big brand." However, the "big brand" may not be able to wheel you. If the dealer have the opportunity, strength and ability to choose the "big brand" of course is good, because it can reduce the intensity of product market development. But then again, even if a mature industry market can be described as "big brand" also 3-4, and a still developing the industry, few real "big brand." Must be recognized as a dealer, market opportunities do not belong to the "big brand" and some "little brand" and "new brand" in the regional market also have the chance to win. Because the big brands also may be beyond the reach of, or the product is not enough features, not localized, out of touch with local market demand ... ...
Second key point: whether the product is applied
For a kind of wooden products in the market can do together, the key to see "two forces": product strength and marketing power. Product and will have to rely on the wooden door manufacturers, marketing to regional markets, dealers will have to force the main door manufacturer''s marketing support supplement. Therefore, as a good dealer must choose a good product, select the brand product is more important than elections. Marketing experts have concluded that a "law": first-class products + class = super market dealers first-class products + = second-class second-class dealer market second-class products + class = class market dealers.
Three key points: the co-management concept
This point is neglected by many dealers, the late co-operation resulted in numerous conflicts with the manufacturer. To know a conflict of ideals is not easy to reconcile, it will directly lead to behavioral conflict. In fact, between dealers and manufacturers are both confrontation and cooperation between the consumption of the maximum cost. In this case, it is easy to become a struggle to make our products the "victim." Predictably, once made a pot of regional markets, "cooked rice" can be described as difficult to re-start the market. Based on this, dealers must understand clearly doors manufacturers marketing concept, can tune with their own marketing idea, or long-term cooperation will be difficult.
Four key points: post-sales support
Doors can be summarized in the marketing of such a formula: Successful Marketing = Product and marketing force + + dealers manufacturers marketing power. In the investment stage, a lot of doors manufacturers will come up with many policies, and throw a lot of promise. However, many manufacturers are saying one thing and do another. Therefore, the agreement of those who dare to promise the manufacturer is reliable, so dealers should look for those who dare to support the marketing terms of the contract manufacturer. For marketing support, including air support and ground support, which tend to marketing policy in the form of expression. So, dealers should pay attention to policies and commitments? Include the following: product support policy, market protection policy benefits, sales incentives, marketing support policies and services to support policy and other aspects.
Five key points: the successful cases of market
For doors investment, investment can be divided into the following three conditions: the new investment product for the first time, the old product market investment blank, restart investment market. New investment products for the first time, Product may be better and more products force but the lack of market infrastructure, the need for market education. Old Blank market investment products, products in the market has been mature model, but products may be aging, the product may be relatively passive force. Restart investment market, the market there, "sweltering", brand recognition, but the market reconstruction difficult, hard plastic market confidence. From the table view, to "restart the investment market," a situation in which dealers must be careful, it is best not to easily operate. The other two cases, you need to do to judge Dealers integrated decision-making.
Six key points: whether the sound service system
For the doors, if the left and effective support services, doors will be a "semi-finished products." Therefore, the door dealer can not do without the manufacturer wants to operate a sound service system, and the necessary policy support services. To this end, dealers doors to manufacturers for doing what service system check: whether they have or build a service brand? Service model is scientific and rational? Service network is sound? Services, hardware and software facilities are complete and reasonable? Service quality is good? Service standards are leading? Service process reasonable? Services, whether it is good? Whether the negative complaints about the service? ... ... Dealer, have to investigate, research, only the "select brand" when "more sweat," co-operated to "less tears."
Seven key points: whether the scientific marketing model
In marketing, always adhere to the view: model found the double reward. For the wood industry, product homogeneity imagine more serious, and this force similar to a product, the key to successful marketing depends on marketing power. In this case, the nature of competition between enterprises is the business model of competition, particularly competition in marketing mode. Therefore, dealers marketing model to study whether the scientific and reasonable, the actual local market relevance.
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