Almost all of the products are homogeneous competitors, almost homogeneous channel strategy, end-strategy, brand strategy, marketing strategy, innovation and implementation of the strategy, all doors and dealers are in a narrow belt in the fight death, survival or destruction of this in one fell swoop, though some lofty sentiments and aspirations, but the reality is somewhat tragic and helpless! late start on doors in the television advertising communication business and work hard for not much, even if there is the central non-prime-time TV broadcast, these advertising companies in the steel doors of the main areas of focus, such as Guangzhou, Nagarjuna door, Zhejiang, Kincaid, Heng Cheng, President, European School and the wooden door in the industry really strong advertising and inviting image of the spokesperson Few companies, Maxim wooden door advertising or borrow the overall running Maxim, ultimately influence.
Current product line is extremely rich in wood industry, especially severe competition, marketing, the first wave of the war did give a price war and slowly spread to the advertising and brand extension. Industry price war has led to confusion and uneven, the competitive rules of the current wooden exists as price cuts, the first to rapidly expand market share, will come to dominate the market, win the market. As the doors of the domestic industry, the escalation of war, the brand war have gradually replaced wooden Competitive price war as the primary strategy at a time when the doors business, not simply as OEM production there during the "market", Advertising propaganda war in the brand play a vital role in deciding the future.
Wooden door is the future direction of development, but most of the enterprises are hand wooden workshops, and all custom scale, unlike the floor into the scale of mass production, which leads to the size of a large wooden industry limited company, the brand does not influence strong, and most brands are regional brands, clever wooden doors of houses as well. How to change this situation, a large national brand, with Europe to send cabinet, Haier, like, to a household? How to change this phenomenon, to achieve balance production and sales? Use of television, newspapers, magazines, brochures, outdoor advertising and so overwhelming Advertising will be dazzling, huge publicity costs for businesses cry sigh.
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